
I spent the night weaving in and out of the roads surrounding Bleecker Street and thinking about the way dreams come true.
I'm not sure how it happened, or even if I was aiming in this direction my entire life, but as I walked anonymously through the waves of sound seeping out of restaurants and bars, I realized that I am living the life I've always aspired toward.
That's not to say that I've always wanted to live in New York City. In fact, I grew up in a tiny California beach town and swore I'd move to a smaller place right about when the pizza delivery man started taking our orders all the way to our house. New York City is a long way off from the country life I'd imagined or the future pirate career I'd envisioned, but somewhere along the way something in life lured me here and now it feels perfect.
Sure, we always want bigger apartments and smaller challenges, but New York City breathes something indescribable. I've stumbled into my the life of my dreams and hopefully within a year I will be able to say that I make my living making other people's dreams come true.
How? That's something I'm starting to figure out. But trust me, this dream will come true.
Thursday, October 29, 2009
The Way That Dreams Come True
Posted by Lauren Proctor at 8:55 PM 1 comments
Labels: About Me, Life, New York City
Sunday, October 11, 2009
Monday, September 28, 2009
Fall in Love with the "Fell in Love at the Apple Store" Song
FattySpins recorded this awesome rap at the 5th Ave Apple Store in NYC. Give it a listen and enjoy all the watch your heart "spin right round like a click wheel."
My favorite verse:
I don't mean to be aggressive or a sleaze.
I don't mean to mac, I'm just not PC.
I know how to treat you,
This ain't a reboot.
I'll never find a need to
Control Alt Delete you.
Posted by Lauren Proctor at 1:05 PM 0 comments
Sunday, September 27, 2009
8 Beautiful Reasons to Love the Rain
There's something about rain. It's magical in this indescribable way, like something that feels best bundled up and kept somewhere safe. The soothing pitter patter is keeping me awake tonight/this morning, and so I feel compelled to explain my fondness through a partial list of reasons why I love the rain.
Posted by Lauren Proctor at 3:04 AM 0 comments
Labels: An Ode, Beautiful, Life, Rain, Random, Things I Love
Wednesday, September 23, 2009
Brand Rankings of Luxury and Social Media Competence


Posted by Lauren Proctor at 10:32 AM 0 comments
Labels: Apex Beat, Branding, Brands, Digital Revolution, Internet, Luxury, LuxuryLab, Social Media, Thought Provoking
Thursday, September 17, 2009
You Can Still Watch the Girl Throwing Ball Back Here and Other Thoughts on How Companies Handle Copyright
The daughter who threw the ball back at the Phillies game quickly became an internet sensation with viral power until the MLB pulled the video from YouTube. Apparently they don't want to play ball and share the rights to their content, but I found a clip that still works and you can see the video below (at least at the time of this writing).
As an aside, I don't think it should go unnoticed that Fox News got in contact with this family via Facebook. It's an interesting time for journalism and media.
Disney is taking a completely different stand on user generated content. When a group of flamboyantly gay guys went to Fire Island and remade Miley Cyrus' Party in the USA" Disney employees not only embraced, but also encouraged the viral nature of the remake by emailing the video to each other. Rich Ross, the president of Disney Channels Worldwide even took the time to call up Mr. Fudge (the video maker) and tell him he liked the video. So what does this reaction vs the MLB reaction mean for branding, copyright, and the nature of the internet? My opinion is right out of Lessig.
Miley Cyrus - "Party in the USA" Fire Island Ramake
Catherine Feeny - "Mr. Blue"
Posted by Lauren Proctor at 8:32 PM 1 comments
Labels: New Media, News, Social Media, Sports, The Girl Who Threw the Ball Back, Videos, Viral
Visual Statistics, Brand Perception, and Other Cool Stuff From The Shortlist
Yet another best of the web from a person who spends more time on the web than I care to admit.
Cool: The mural at Barter Books, featuring a whole lot of great artists in one portrait of revelry.
Surprising: eBay, WebMD and Facebook all made the top ten of most trusted companies in the United States according to a study by the Ponemon Institute and TRUSTe.
Feeding my love for well presented data. Steve Rubel recently compiled a list of great internet statistics in beautiful data. My favorites are below but you can see his entire list here.
A song I've got on repeat from a band I adore: The Maccabees - "Love You Better"
Posted by Lauren Proctor at 2:14 AM 0 comments
Labels: Beautiful Statistics, Best of the Web, Brands, Internet, Murals
Tuesday, September 15, 2009
Why Google is Really Investing in Solar
During the past week or so I've heard a lot about Google's plan to reduce the cost of solar power. Surface journalism has called this a benevolent act that will lower our electricity bills and other reporters have said that this is a strategic way to earn positive PR points. I give both opinions credit, but it seems strange that no one has even mentioned how important this is to Google's business.
Posted by Lauren Proctor at 11:31 PM 0 comments
Labels: Business, Energy Consumption, Google, Music, Solar Power
It Gives Me Chills Every Time
The first time I saw this tennis shot I screamed. By the fifteenth time I was still screaming. I love moments like this, little victories that seem like miracles but are really the sum hours and hours of endless work and determination.
Overnight successes don't really exist, and I think that's why record breaking races, academic discoveries, and world championships leave me shaking from the inside out. People work toward their goals never knowing (but mostly believing) that they can break ground. They don't ask for guaranteed success, but continue faithfully on a single belief and with a single goal.
Pursuit like that is beautiful. Maybe that's why I'm still shaking when this shot plays through my mind. This comeback isn't a second or even a moment in the highlight reel. It's years in the making, and so are we. So here's to wishing you success. Here's to moments that keep you shrieking with delight on take 15 and leave you shaking with excitement for weeks.
Posted by Lauren Proctor at 12:13 PM 0 comments
Labels: Amazing Moments, Our Potential, Well Wishes
Monday, September 14, 2009
Reading Shortlist
In an attempt to archive some of my favorite internet content, here is a shortlist of great articles, blogs, and post.
- In honor of 9/11 I give you a beautiful NY Times article that captures the attitude of New York.
- People infer a lot based on the emails you send. Check this out to see how.
- A new political party has formed around our perception of ownership and copyright. They're called the Pirate Party of the United States.
- Users click on links from Facebook Fan pages 9% of the time on Mondays, 10% of the time on Tuesdays and Wednesdays, and much less frequently on other days of the week. (Business Insider)
- Great Steve Rubel Post: The Power of Pull
- Cool Blog Post: What Baby Names Teach Us About Viral Marketing.
- An interesting article that looks at Twilight from a feminist perspective: Is Twilight Bad For Your Love Life?
Posted by Lauren Proctor at 12:38 PM 0 comments
Labels: Current Events, New Media, News, Reading Shortlist
Thursday, September 10, 2009
For Typography Buffs
Anyone with insatiable curiosity and an affinity for typefaces should check out Typedia, an encyclopedia of all things typography related. Spend time learning about ascenders and apertures or explore popular types while clicking on a jungle of reference links that will refer you to similar typefaces. I'm being schooled in typography and I can't stop.
In other typography news, Heroine released a new typeface promotional video. This is the first video of this kind that I've ever seen, but my love for typeface promotion is already both deep and very dedicated.
Posted by Lauren Proctor at 4:37 PM 0 comments
Labels: Design, Graphic Design, Learning, Things I Love, Typography
Wednesday, September 9, 2009
NYC To Do: The Shortlist

I'm starting to receive multiple inquiries per day regarding the going ons about NYC and I must say, I'm honored. I would like to continue to send customized event recommendations to friends (and would like even more to monetize this hobby of mine...help welcomed), but in honor of a friend being in town from the other coast, I've devised a short list of upcoming events that caught my eye. Rather than leave the events list as a private email, I figured I'd share the love. See the (not comprehensive) list below:
THURSDAY SEPTEMBER 10
- Fashion's Night Out in various places all evening, free unless you shop - 800 New York retailers are participating in a collaborative effort to get us shopping again. I can't decide if this is going to really be cool, but I'm sure it will inevitably lead to some interesting interactions and worthwhile after parties put on by emerging fashion labels who see this as a perfect opportunity to gain visibility.
- Cimema 16 in Dumbo, Smack Mellon, 7pm, free - A series of silent 16mm films set to music scores. This monthly event aims to recreate the magical atmosphere of the excitement of going to the movies in the era of silent film.
- Manjinga, APT, 10pm, free - DJ Cato and OBaH spin Reggae, Afrobeat, rare grooves and house classics at this head nodding live and let live party.
SUNDAY SEPTEMBER 13
- Brooklyn Book Festival - Brooklyn Borough Hall, 10am-6pm - The author list for this festival is enough to make this the literarati's version of walking straight into the real life version of People Magazine for bookish types.
- Brooklyn Flea's Superstar DJ Record Fair, Manhattan Bridge Archway, 11am-6pm, free -
- Coney Island Boardwalk Music Series, Coney Island Boardwalk, 3-11pm -
- Live in Your Living Room Concert, Helen Engelhardt's house (805 e. 21st St BK), 7:30pm, $15 recommended donation (You must reserve a spot at reservations@liveinyourlivingroom.nl) - Artists Lee Mason and NYC based Greta Gertler finish off the weekend with beautiful, soothing sounds for the soul.
- OBJECTify NYC - I haven't checked out this new monthly event but it sounds interesting. Who could pass up a costume bash for "inteligent technophiles" who are supposed to costume as their favorite fictional character or embody theif favorite book? Bring a bedtime story to read...
ONGOING//BEFORE THE WEEKEND ENDS
- Taste NiEuW Amsterdam - September 5 - 20th (Two week) Restaurant Week - In honor of Henry Hudson's discovery and the cheap price the Dutch paid for New York, participating restaurants are offering a $24 pre fixe.
- NY400 - More festivities in honor of the 400th year since Hudson's discovery of New York. Scan through the pages of events and take your pick of anything from industrial ceramics to history walks on the "New Amsterdam Trail" and tours of Dutch frigates and Navy ships.
- Live In Your Living Room continues through September 20th.
Posted by Lauren Proctor at 10:23 PM 0 comments
Labels: Events, Going On, New York City
Tuesday, September 8, 2009
Worldwide Monopoly, Odes to Puncuation and Other Recent Bests of the Internet
Posted by Lauren Proctor at 8:32 AM 0 comments
Labels: Cool Websites, The Internet
Sunday, September 6, 2009
Kurt Vonnegut On Why We Crave Drama In Our Lives
Derek Sivers recently posted a great piece (with charts) where Kurt Vonnegut explains why people crave drama.
Joseph Arthur - "Witches Broom"
Posted by Lauren Proctor at 12:30 PM 0 comments
Labels: Thought Provoking
Thursday, September 3, 2009
Realizing Our Potential and Other First Impressions From Would Be Internet Powerhouses
Remember when Facebook first started? The homepage looked like the picture on the left and if you didn't type "the" before "facebook.com" you'd find yourself lost in cyberspace.
Why was the transition so seamless? When did we stop typing "the" and did anyone notice?
Or how about four short years ago when YouTube looked like this? We've come a long way. (If you're interested in seeing the way 20 other sites looked when they launched check out this great Telegraph collection here.)
Perhaps more important than memories of MS-DOS, floppy disks, and external hard drives though, is the fact that it's easy to forget the power we hold. It wasn't all that long ago when people never traveled much more than a few miles from where they were born. Letters were delivered via horseback and now we can send our words circling around the world with a few keystrokes.
It's miraculous and about as easy to forget as the days when we used to type "thefacebook.com."
Posted by Lauren Proctor at 2:35 PM 0 comments
Labels: Facebook, Flashback, Internet, Our Potential, Social Media
Tuesday, September 1, 2009
Stale Chips and Other Reasons Why We Should Rethink The Way Companies Operate

Posted by Lauren Proctor at 1:07 PM 1 comments
Labels: Brands, Informative, Innovation, Thought Provoking
Friday, August 28, 2009
In Case You Wanted To Smile
I can't believe I'd never seen this before. The fact that this took place in a church just spreads my grin that much wider. This is beautiful.
Posted by Lauren Proctor at 4:32 PM 0 comments
Labels: Smile Worthy
Thursday, August 27, 2009
Why Diane Tucker Might Be A Contender On My "Wouldn't Kick Out of Bed For Eating Crackers" List
Perhaps this is simply journalist humor best suited for those who have read and reread The Elements of Style as if it was the bible, but this is truly one of the most brilliant things I've read in quite some time. In one swoop, Diane Tucker has been added as a potential contender on my brilliant people I admire list (otherwise named "People I Wouldn't Kick Out of Bed For Eating Crackers").
Check out the article below. I'm curious to find out if this is funny to people who don't write.
***
She's the female Jack Johnson equivalent in a way, and if you haven't heard of her yet you ought to listen now. Behold Tristan Prettyman.
Posted by Lauren Proctor at 4:32 AM 0 comments
Labels: Music, Social Media, Writing





